Design for Emotion ebook DOC, PDF, FB2
9780123865311 English 012386531X Design for Emotion introduces you to the why, what, when, and how of incorporating emotion into your design process. Conscious and unconscious emotion are explained, while real world examples show how the design that you create can affect the emotions of your consumer. What makes this book more than just another design theory book is that it isn't - it is extensively practical. It introduces the ACT model (Attract/Converse/Transact) so that designers can actually create designs to trigger emotional responses. This book offers a way to harness emotions for affective learning and information processing that will help you get your message across more clearly and to more people. Provides a simple and effective model for applying emotional considerations to your designs Explains why designing for emotion enhances your process Extensive examples from all around us and in the digital environment of sites and produces that use emotion well and not so well, Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Foreword by BJ Fogg, Founder & Director, Stanford Persuasive Technology Lab Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design. Design for Emotion: Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs The book also features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you communicate your client's message and brand values with the appropriate emotions and personality for their target audience., Increase the success of your designs by understanding how emotions affect people's decisions and behavior.
9780123865311 English 012386531X Design for Emotion introduces you to the why, what, when, and how of incorporating emotion into your design process. Conscious and unconscious emotion are explained, while real world examples show how the design that you create can affect the emotions of your consumer. What makes this book more than just another design theory book is that it isn't - it is extensively practical. It introduces the ACT model (Attract/Converse/Transact) so that designers can actually create designs to trigger emotional responses. This book offers a way to harness emotions for affective learning and information processing that will help you get your message across more clearly and to more people. Provides a simple and effective model for applying emotional considerations to your designs Explains why designing for emotion enhances your process Extensive examples from all around us and in the digital environment of sites and produces that use emotion well and not so well, Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Foreword by BJ Fogg, Founder & Director, Stanford Persuasive Technology Lab Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion? With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isn't just another book on design theory - it's an imminently practical guide to applying and eliciting emotion in design. Design for Emotion: Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs The book also features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you communicate your client's message and brand values with the appropriate emotions and personality for their target audience., Increase the success of your designs by understanding how emotions affect people's decisions and behavior.